What's in a name?

The Origins of Our Brand Name

Tracy was a vegetarian when she started the business and because of this, Paul suggested that, as a name for her original plan (which was to start a very unique delicatessen here in Cape Town), she ought to have a title that could communicate some of her personality and her quirks as a foodie.

Since Tracy's dream outlet would not exactly feature a massive red meat section at that time, Paul suggested that no meat would equal no cow which would equal 'No-Moo.' This became 'NoMOO' which later evolved into 'NOMU'!

A few months later, we discovered by accident that in Japanese, NOMU loosely translates as 'to drink, swallow or savour'.