After almost one year, what had started as an experiment had now taken on real shape and Tracy asked her then boyfriend, Paul Raphaely, to join her as her business partner. As her first export enquiries began to arrive, she found that she was not able to cope and therefore asked Paul to leave a career in Brand Management and Advertising to help her make sense of the sudden expansion of her business. Shortly after this, Paul became a partner and took on the role of Managing Director and creative foil to Tracy's never-ending stream of new ideas.
Tracy and Paul are now married and still live and work in Cape Town but now also with their two littlest brand ambassadors, Joseph and Adam, firmly in tow and calling the shots!
They have also been lucky enough to gather an amazing team of highly motivated and energetic professionals to work with them in continuing to build this uniquely South African story. With each new staff addition, the business continues to grow and expand in new and unexpected directions. With Tracy as NoMU's Creative and New Product Development Director, it's anyone's guess where NoMU might eventually go next.
Since it's an informal company policy for NoMU to exclusively produce products that rather fit Tracy's own personal tastes and preferences for her own kitchen at home, who really knows what Tracy might accidentally discover a need for!
